A website’s SEO, short for Search Engine Optimization is when a website shows up as one of the first links on the first page through a search engine. This process is generated through keywords. Let’s take a popular YouTuber, LaurDIY for example. With over 9 million subscribers on YouTube and 5 million followers on Instagram, we know that she is somewhat popular. When you type “LaurDIY” into google search engines, many of her videos pop up, followed by her YouTube channel, Instagram, her online shop, twitter, her Wikipedia page and Facebook page- ALL ON THE FIRST PAGE. This is practically a dream for those who are just starting out to building their brand, because web traffic is generally more popular on the first page. I read somewhere a long time ago that people generally don’t click past the first three pages if they’re looking for a site. So LaurDIY’s page is in the right place, generating exactly where she wants her brand to be. I remember following her when she had less than 1 million subscribers and when typing in her name didn’t generate as many results yet. Overall, this really shows the importance of optimizing keywords and how it helps with brand building.